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The PhilosophyCitiesInspirationOur Vision

There is more than a city.

There is an identity.

Our Philosophy

We don't create fragrances. We create identities.

  • Every neighborhood has its own language.
  • Its own rhythm. Its own energy.
  • Its own people. Its own soul.

Choose your identity

Who are you?

Miami at night, palms and neon along Ocean Drive Miami
  • Freedom
  • Energy
  • Color
  • Ocean
  • Luxury
  • Nightlife
Explore Miami Manhattan at night, illuminated skyscrapers New York
  • Power
  • Ambition
  • Elegance
  • Art
  • Architecture
  • Vision
Explore New York Los Angeles at sunset, palms against the light Los Angeles
  • Creativity
  • Sunset
  • Cinema
  • Dream
  • Design
  • Freedom
Explore Los Angeles

The collection

18 identities.

One neighborhood, one fragrance. Choose the one that carries your name.

Miami

Miami Wynwood Creativity · Nerve · Colour Altera Identity Wynwood, Miami — eau de parfum 50 ml Coming soon Miami Brickell Business · Night · Drive Altera Identity Brickell, Miami — eau de parfum 50 ml Coming soon Miami Coral Gables Tradition · Grace · Time Altera Identity Coral Gables, Miami — eau de parfum 50 ml Coming soon Miami Design District Elegance · Art · Rigour Altera Identity Design District, Miami — eau de parfum 50 ml €42 Miami South Beach Confidence · Sun · Allure Altera Identity South Beach, Miami — eau de parfum 50 ml €42 Miami Edgewater Balance · Depth · Half-light Altera Identity Edgewater, Miami — eau de parfum 50 ml Coming soon

New York

New York Manhattan Intensity · Vision · Ambition Altera Identity Manhattan, New York — eau de parfum 50 ml €34 New York SoHo Art · Matter · Discretion Altera Identity SoHo, New York — eau de parfum 50 ml Coming soon New York Greenwich Freedom · Bohemia · Night Altera Identity Greenwich, New York — eau de parfum 50 ml Coming soon New York Brooklyn Craft · Character · Grit Altera Identity Brooklyn, New York — eau de parfum 50 ml €34 New York Upper East Side Reserve · Legacy · Class Altera Identity Upper East Side, New York — eau de parfum 50 ml Coming soon New York Wall Street Power · Cool nerve · Precision Altera Identity Wall Street, New York — eau de parfum 50 ml Coming soon

Los Angeles

Los Angeles Beverly Hills Poise · Crystal · Distance Altera Identity Beverly Hills, Los Angeles — eau de parfum 50 ml €56 Los Angeles Malibù Ocean · Freedom · Salt Altera Identity Malibù, Los Angeles — eau de parfum 50 ml Coming soon Los Angeles Downtown LA Concrete · Momentum · Work Altera Identity Downtown LA, Los Angeles — eau de parfum 50 ml Coming soon Los Angeles Hollywood Light · Promise · Clarity Altera Identity Hollywood, Los Angeles — eau de parfum 50 ml Coming soon Los Angeles Silver Lake Creativity · Stillness · Warmth Altera Identity Silver Lake, Los Angeles — eau de parfum 50 ml Coming soon Los Angeles Venice Sun · Skin · Ease Altera Identity Venice, Los Angeles — eau de parfum 50 ml €34

Our Project

Altera Identity was born from the idea that the place where we feel alive tells the world who we are.

There are people who live for the creative chaos of Wynwood. Others find their energy in the lights of Times Square. Others still breathe freedom along Ocean Drive.

They are not simply neighborhoods.
They are ways of living.

Discover the philosophy

Palm trees seen from below against the evening sky
Interior of a penthouse at dusk overlooking the skyline
Inspiration